Customer Experience + Branding: The Relationship Goals of Marketing

Jul 19

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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How Promo Products Can Make a Lasting Impression

Jul 12

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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Leading the Workplace: How to Develop Your Leadership Skills

Jun 13

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position is ...

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5 Ways to Boost Employee Morale

May 14

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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6 Benefits of Customer Loyalty Programs

Mar 16

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...

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Advice for Getting the Most Out of a Business Trip

Dec 11, 2021

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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5 Healthy Tips for Business Trips

Nov 05, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

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Using Customer Profiles to Find the Perfect Promo Products

Oct 07, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Sustainability & Environmental Responsibility: Why it Matters

Jul 19, 2021

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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Lanyards: Everything You Need to Know

Jun 13, 2021

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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4 Ways to Improve Communication

Jun 06, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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6 Tips on Professionally Reaching New Heights in 2020

May 15, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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16 Ways Color Affects Your Branding and Marketing

May 08, 2021

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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How to be an Empathetic Leader and Still Get the Job Done

May 01, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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5 Simple Tips to Organize and Run Effective Meetings

May 27, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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Your Guide to Promotional Shirts

May 20, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

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Generation Z vs. Millennials: What’s the Difference?

May 06, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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How to Manage the Workload of a Leader

Mar 23, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Corporate Social Responsibility and the Beauty of Giving Back

Feb 24, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

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5 Fail-Proof Ideas for Your Business Instagram

Feb 09, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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5 Tips for Boosting Social Media Engagement

Feb 02, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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6 Things You're Missing Out on by Not Using Promotional Products

Jan 19, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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Why You Need Promotional Products

Jan 12, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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Graphic Design Terms Everyone Should Know

Nov 29, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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How Promo Products Can Tell Your Brand's Story

Nov 08, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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Your Brand Is Your Business - Market It!

Oct 31, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Your Product Decorating Questions Answered

Oct 24, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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